The term supercut was first created by Andy Baio. The user generated trailer mashup allows for the creator disregard advertising and promotion paths.
It could even change the plot or genre of the film entirely. This allows the trailer to focus on a specific actor or portion of the film.
#Music mashup movie
Fan made trailer mashups allow the audience to perform their own cinematic spin on current movie footage. Movie trailers are designed to give minimal plot detail and to create hype and anticipation. The trailer mashups are not only a user generated form of digital creativity but a way to create anticipation for future releases, working in tandem with current movie trailers.
#Music mashup software
Free editing software is widely accessible so anyone with access to digital movie files can create a trailer mashup. Digital files can now be accessed, edited and uploaded onto the internet. With the expansion of YouTube and other video sharing websites over the years it has allowed film to be transformed into a read-write form of media. Trailer mashups existence and popularity can be credited to convergence culture and the Web 2.0 infrastructure, allowing films to be easily accessed and shared online on video sharing websites such as YouTube.įilm has long been a read-only medium, it was only meant to be watched. Trailer mashups are often created for a movie that does not exist or to change the genre of an existing film. Trailer mashups also known as recut trailers, involve collecting multiple pieces of film footage from one or multiple movies and editing them to create a new trailer. Notable examples of political mashup videos and artists can be found below. Often, the creator of a political mashup will completely flip the meaning in order to make it funny, some mashup artists choose to make an entirely manufactured meaning from source material. Edwards and Tryon mention that parody has become the most important form of critical intertextuality. However, because anybody can create these mashups, it is important to remember that the original meaning could have been violated. Now that the internet is so widely accessible it enables the user to make and find digestible content political mashup videos can make a serious speech more humorous, accessible and understandable. In the 2008 elections (often referred to as the 'YouTube elections') more than 40% of voters watched video content relating to the elections online. Online videos such as political mashups are starting to take on a serious role within the politics of the United States of America.
#Music mashup Offline
According to their article 'Political Video Mashups as Allegories of Citizen Empowerment', the videos are empowering because the users become more literate with online and offline information they receive daily they become more active when it comes to interpreting meaning and also realising how a speech may have been manipulated. Edwards and Chuck Tryon, can be accepted as allegories of citizen empowerment. This form of mashup, according to Richard L. These mashups allow the creator to form new meanings by juxtaposing two pieces of original source material for example, someone may take footage of a politician's speech and 'mash it up' with footage from a popular reality television show.
Political video mashups are a primary example of citizen-generated content. The last two types are typical use-generated contents in the age of Web2.0,which reflects the more participation in mashup or remix culture.
According to the clarification of mashup by Navas, it could be the reflexive mashup, for it beyond the limitation of common music video, and eliminate the distance in geography and nationalities. It is now a widespread or traditional type, which stresses the participant feature of remix culture.
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